As of 2023, the best way to drive engagement on the Instagram platform is to focus on creating high-quality content that resonates with your target audience (free worksheet to define your audience here). Here are some specific tactics that can help drive engagement:
- Video content:
We know that Instagram’s algorithm favors video content, so incorporating video into your strategy can help improve your reach and engagement. You could consider creating short, attention-grabbing videos that showcase what you offer. Remember, keep selling to a minimum. If your offering is tequila – show a recipe, if your offering is custom homes – show inspiring features of some homes you’ve built, etc.
- Influencer partnerships:
Partnering with influencers can be a powerful way to reach new audiences and increase engagement. When choosing influencers to work with, make sure they align with your brand’s values and target audience. Micro-influencers are proving to be big again this year. You don’t need to spend thousands of dollars working with a mega-influencer. Start small: work with someone in your audience (or community) that has an influence on their own audience.
- User-generated content:
Encouraging your followers to create and share their own content featuring your products or services can be a great way to build brand awareness and drive Instagram engagement.
- Instagram Stories:
Instagram Stories are a popular and effective way to engage with your audience. You could consider using features like polls, quizzes, and questions to encourage interaction and engagement. Don’t be afraid to show your face (or the face of your brand if it’s not you). Humans love to connect with other humans!
- Engaging captions:
The captions you write for your Instagram posts can be just as important as the visual content itself. Make sure your captions are engaging, on-brand, and encourage conversation.
Ultimately, the key to driving Instagram engagement is to create content that your target audience will love and want to engage with. By staying authentic, consistent, and keeping up with the latest trends and features on the platform, you can build a loyal following and drive meaningful engagement.
If you are struggling with social media and are ready to level-up your digital presence, we’re here to help. We’ve had the opportunity to help many small business owners successfully grow on social media! Book a call with us to get started.