Today we’re talking about another hot topic, boosted posts vs ads. Boosting a Facebook post or using Facebook Ads Manager can be quite confusing for many entrepreneurs and small business owners. Both options have their pros and cons, and choosing the best one for your business depends on your marketing goals and budget.
Boosted posts vs ads, what's the difference?
If you’re not familiar with the differences between boosting a post vs Ads Manager, it’s essential to understand them both. A boosted post is like a traditional Facebook post with a sponsored power-up. When you boost a post, you pay to promote it to users who may not have seen it organically. Boosting a post provides a call-to-action button and basic metrics for analyzing data.
On the other hand, Ads Manager is a tool that allows you to customize and design campaigns, ad sets, and ads to promote your products or services. You can choose your format, target audience, budget, and marketing objective, and run A/B split testing to compare results. Ads Manager offers more features, controls, and a better return on your ad spend than boosted posts.
When to use them
So, when should you boost a post, and when should you use Ads Manager? Boosting a post is a good option when you want to get more reach on social media, try out Facebook for your business, have a smaller business, and don’t plan on advertising in the future.
Ads Manager, on the other hand, is ideal when you want to scale up your business, increase your advertising budget, appear more established, mine analytics for advertising optimization and automation, and get the best return on your investment.
In conclusion, understanding the differences between boosting a post and using Ads Manager is essential for a successful Facebook advertising campaign. Your goals, budget, and data analysis should guide you in making the right choice for your business. If you’re looking to take your business to the next level or want to optimize your ad spend, Ads Manager is your go-to option.