Welcome (insert bad website welcome statement here) to the age of instantly gratifying digital experiences where every click matters, and every second counts. A trend that’s growing into an obsolete relic of the past is the website welcome statement. Ironically, this once seemingly friendly gesture is not so welcoming anymore, but rather a discouragement to the curious visitor.
Attention spans are down
This is thanks to our face-paced lives only getting faster… thanks a lot TikTok.
Let’s start with this stark reality: internet users don’t have the time or patience for pleasantries. Attention spans are shrinking. With an abundance of information available at their fingertips, users are more selective with their attention. They want value immediately, and your website welcome statement is taking up valuable time without adding any tangible benefits. Instead, it often becomes a blockage, clogging up the crucial first few seconds when a visitor decides whether to stay or leave.
What to write instead of a website welcome statement
To replace the archaic website welcome statement, start by identifying the primary purpose of your website. Is it to provide information, sell products, or perhaps showcase your portfolio? Make that the central focus right from the get-go. As soon as a user lands on your page, they should be greeted with relevant, targeted content that immediately delivers value and speaks to their needs.
Hint: download our free website sitemap outline to plan and strategize your copy
Make them feel welcome by design
Not everything needs to be said outright. Instead, incorporate visual storytelling elements to create an intuitive journey for your visitors. Use compelling images, infographics, and videos to draw them deeper into your site. Every design element should be intentionally chosen to guide visitors through a seamless user experience.
Most importantly, calls to action
Lastly, remember the importance of clear, concise calls to action (CTAs). This is where we guide our visitor what we want them to do by using strategically placed links, buttons, etc. A straightforward and directive CTA is more welcoming than any generic website welcome statement could ever be. It gives your visitors clear guidance and an easy path to engagement, making them feel truly welcome and appreciated.
In conclusion, it’s time to bid adieu to the obsolete website welcome statement. Embrace the future of website design that truly welcomes visitors through engaging content and intuitive user experiences. At Milk & Honey Digital, we can help transform your website into a digital welcome mat that invites visitors in and encourages them to stay. Schedule a call to begin your website project today.