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Milk & Honey Digital

Frequently Asked Digital Marketing Questions

We recognize that navigating this ever-changing landscape can be challenging, so we’ve put together a comprehensive list of responses to the most frequently asked digital marketing questions. This resource is designed to provide you with valuable insights and practical solutions, empowering you to make informed decisions for your business’s digital strategy.

Website FAQ

Web

Partnering with us guarantees a uniquely tailored website experience. We collaborate closely to craft the perfect visual blueprint — what we call the “static design.” This preliminary graphic representation ensures alignment in aesthetics and vision before transitioning to a fully functional webpage.

Click here to request a proposal and take the first step in leveling up your digital presence!

When you work with us, your website will be 100% custom built. Together, we design it before we develop (build) it, so that we ensure we are on the same page as far as look and feel go. This is what we refer to as your “static design.”  It will be a graphic at this stage, and not yet a functional web page.

Click here to request an estimate and take the first step in leveling up your digital presence! 

To best serve you, we develop in WordPress for informational sites and Shopify for e-commerce sites.

We have chosen to discontinue development on Wix and Squarespace platforms. After careful consideration, we found that these platforms did not meet our standards for optimal performance, versatility, and flexibility. 

The duration depends on the complexity and requirements of the project. A basic website might take a few weeks, while more intricate sites can take several months. Communication and prompt feedback can expedite the process.
Social FAQ

Social

We craft our packages around you. Most commonly, our SMM is on a monthly basis, with an option for creating content or an option for you to provide content. 

Click here to apply to work with us. 

Yes, at the end of each month, we compile a detailed report of your stats per platform. This helps both of us stay on track and fine-tune our strategy as time goes on.

Absolutely not! We work with many social platforms and stay up to date with best practices across the social media landscape. 

If you have video content, we’ll be sure to utilize it as we craft your strategy. 

We can also help you capture content for future use with a deep dive into best practices, as well as content brainstorming sessions. 

Content creation is not included in our social media services, but can be added on. Typically, we use your content but are happy to discuss these options with you. 

Ads FAQ

PAID ADS

Paid ads offer immediate visibility on digital platforms, precise targeting, measurable ROI, and the ability to control budgets and bids.

Learn more about our paid ads management here.

The budget is determined based on your business goals, competition, industry benchmarks, and historical data (if available).
We measure success using various metrics such as click-through rate (CTR), conversion rate, ROI, and others specific to the client’s goals.
Yes, you can adjust your budget based on the performance and business requirements. We recommend discussing any changes with our team to ensure optimal performance.
We typically provide weekly performance reports, but this can be tailored to your preference.
SEO FAQ

SEO

SEO increases the visibility of your website on search engines, leading to more organic traffic, higher brand credibility, and potentially more conversions and sales.

Click here to learn more about SEO services.

SEO is a long-term strategy. While some changes may result in quick improvements, most strategies take months to yield significant results due to search engine algorithms and competition.

Local SEO optimizes your website for local searches and is crucial for businesses that rely on local customers, such as brick-and-mortar stores and service providers.
Yes, we’ll require access to implement on-page SEO changes. We ensure all changes are communicated and approved beforehand.

No ethical SEO service provider can guarantee a #1 ranking due to the unpredictability of search engine algorithms. However, we employ best practices to achieve and maintain the best possible rankings.

You’ll receive regular reports detailing keyword rankings, organic traffic, conversion data, and other relevant metrics to assess SEO performance.

Graphics

Logos, brochures, business cards, social graphics, tradeshow banners, custom illustrations, website icons, and even book covers! We can truly help with anything you might need.

Click here to discover our branding packages!

You will receive a selection of the most common file types upon completion. These can vary by project type. If you need something specific, just let us know! 

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