How Do I Get My Website to Rank Higher on Google? An Expert Guide from Milk & Honey Digital

In today’s online world, it’s no secret that the higher your website ranks on Google, the more traffic you’ll receive, which can lead to increased conversions, sales, and brand recognition. At Milk & Honey Digital, we’ve guided countless businesses to the top of search results, and today, we’re sharing our latest best practices in SEO. Ready to elevate your digital presence? Let’s dive in.

1. Understand and Cater to User Intent

Today, it’s not just about using the right keywords, but understanding the intent behind them. Google’s algorithms prioritize websites that provide genuine value. Research the search queries relevant to your business and aim to provide in-depth, valuable content that answers users’ questions in order to get your website to rank higher on Google.

2. Optimize for Mobile

Google’s mobile-first indexing means that the mobile version of your website is now more important than ever. Ensure your site is responsive, fast, and user-friendly on all devices.

Is your website mobile-optimized? Milk & Honey Digital offers mobile optimization services that can revamp your website for the mobile era.

3. Embrace High-Quality Content

Content remains king. Regularly updating your website with fresh, relevant, and high-quality content can significantly boost your SEO. Incorporate blogs, infographics, videos, and other engaging mediums.

4. Prioritize Page Speed

Slow-loading pages can harm your ranking and user experience. Use tools like Google PageSpeed Insights to check your site’s speed and get recommendations.

5. Earn High-Quality Backlinks

Backlinks from reputable websites can significantly boost your domain’s authority. Focus on building relationships with high-authority websites in your industry and pitch guest post ideas.

Struggling to gain high-quality backlinks? Milk & Honey Digital’s SEO team can help create a strategy tailored to your business.

6. Optimize On-Page SEO Elements

This includes:

Title tags: Make them concise and relevant.
Meta descriptions: Craft them to encourage users to click.
URL structure: Keep it clean and descriptive.
Image alt text: Make images accessible and relevant to the content.

Fun Fact: If we built your website, these items have already been done for you as part of our initial SEO set up.

7. Harness the Power of Local SEO

For businesses that operate locally, setting up and optimizing a Google My Business account can greatly enhance visibility in local search results.

8. Stay Updated with Algorithm Changes

Google’s algorithm is constantly evolving. Stay informed about the latest changes and adjust your strategies accordingly.

Want to stay ahead of the SEO curve without the constant stress of updates? Milk & Honey Digital offers comprehensive SEO packages that evolve with the latest trends.

9. Engage on Social Media

While social signals aren’t a direct ranking factor, there’s a correlation between popular content on social media and search engine rank. Promote your content on all relevant platforms and engage with your audience.

10. Use Secure and Accessible Websites

A site that’s secure (HTTPs vs. HTTP) and easily accessible by search engines is favored by Google. Ensure your website is secure and has a clear navigation structure.

SEO isn’t just a one-time task; it’s a continuous effort. Accordingly, as search engines evolve, so should your strategies. So by implementing these best practices, not only will your website rank higher on Google, but you’ll also provide more value to your visitors.

Looking to elevate your SEO game? Get in touch with Milk & Honey Digital today and let us craft a custom strategy that gets you the results you desire.

share this post

What's the Buzz Newsletter

Enter your email, and a few times a month we’ll share what’s happening in the world of marketing. We’re committed to keeping you in the loop with our best advice and strategies for digital marketing and growing your business, plus a sprinkle of industry secrets!