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Milk & Honey Digital

How to Show Up on Google

How to Show Up on Google

One of the most crucial questions for businesses and individuals alike is: “How to show up on Google?” Achieving visibility on Google can dramatically enhance your online presence and drive more traffic to your site. Here, we’ll explore several industry-leading practices, focusing particularly on the pivotal step of setting up a Google Business Profile.

Setting Up a Google Business Profile

The Google Business Profile is an essential tool for businesses aiming to enhance their online presence. This step is critical as it accounts for nearly 20% of your website’s ranking factors in local searches. Here’s how to make the most of it:

1. Create Your Profile:

Visit the Google Business Profile Manager and fill in your business details. The accuracy and comprehensiveness of your information can significantly impact your visibility. 

Not sure this is something you have room on your plate for? Get in touch! We can set it up and pass ownership to you once it’s done! 

2. Verification

Once your profile is created, verifying it is a must. Verification not only lends credibility but also ensures your listing is publicly viewable. You might need to verify your business through a phone call, recording a video, or entering a code from a postcard sent by Google to your business address.

3. Optimization

After verification, enhance your profile by adding high-quality photos, updated business hours, and responding promptly to customer reviews. This engagement helps improve your ranking and visibility. 

Pro Tip: Make sure you are always requesting reviews from your customers/clients. This is a HUGE factor in Local SEO, as well as client trust. Here’s instructions on how to find your review link if you aren’t sure! 

Implementing SEO Best Practices

Beyond the Google Business Profile, other SEO strategies can also significantly influence how you show up on Google: 

  • Keyword Optimization: Utilize relevant keywords that potential customers might use to find your services. Tools like Google
  • Keyword Planner can help identify effective keywords.
  • Quality Content: Create valuable and informative content that addresses the needs of your audience. Using the key phrase “how to show up on Google” naturally in your content can also improve its relevance to search queries.
  • Mobile Optimization: With the increasing use of mobile devices for internet browsing, ensuring your website is mobile-friendly is essential.
  • Backlinks: Build backlinks from reputable sites. These serve as endorsements for your site, boosting your credibility and search engine ranking.

Regular Updates and Analysis

Staying updated with Google’s algorithm changes and regularly analyzing your website’s performance using tools like Google Analytics will help you adjust your strategies effectively. Keep enhancing your content and SEO tactics to maintain and improve your rankings.

By integrating these tips into your digital strategy, you can significantly improve your chances of showing up prominently on Google. Remember, visibility on Google not only boosts traffic but also enhances your business’s credibility and customer trust.

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