Reels can be intimidating, I totally get it! If you are feeling a little discouraged, you aren’t the only one. Putting yourself out there is HARD and not knowing what to do on top of that can be a recipe for disaster. Here’s a list of our Best Instagram Reels Hacks to keep in mind the next time you are feeling creative!
1. CONTENT
It’s no secret content is everything on social media and Reels are no different. Coming up with something creative, unique, and/or informational is not always an easy task! When it comes to Reels, it’s important to keep in mind that content that features people is favored over anything else. Forget fancy product shots and graphics here, consumers want to see a real person to make a meaningful connection.
#2. AUDIO
Have you ever noticed when you are mindlessly scrolling through Reels that there is a TON of the same audio being used over and over? That’s not a coincidence. It is a well-known fact amongst content creators that trending audio performs best. How do you know if it’s trending? Easy, look for the arrow before the title of the audio. Instagram also prioritizes Reels that use the platform to add in audio. Edit all you want in third-party apps, but wait until you get to Instagram to add the audio. Your engagement rate will thank you.
#3. STORIES
Adding your fresh, new Reel to your story increases it’s visibility. You also have the opportunity to add a CTA here, which can help drive traffic and/or conversions.
When it comes to social media, especially as a Social Media Manager, it’s easy to get caught up in technicalities. The most important thing you can do is to not take it TOO seriously and HAVE FUN. People can always tell when something is forced, and social platforms are no place to hide that. Social media is a great place to share your creative side, so get out there!
Need help with content or managing your own platforms? We’ve had the opportunity to manage a range of account sizes and industries, and would to walk you through what our Social Media Management services entail. Send us a message to get started!
