Misconceptions about Social Media Management are common and it can be difficult to understand the planning, strategy, and time it can entail. Accordingly, Social Media Manager is still a fairly new job title and it is only fair that it is not fully understood by the general population. These are some of the most common misconceptions about social media management:
- Social media is easy:
Many people believe that managing social media accounts is easy and doesn’t require much effort. However, social media management can be a complex and time-consuming task that requires careful planning, consistent posting, engagement with followers, and monitoring of analytics.
- More followers means more success:
Followers do not = success. As a matter of fact, this has never been true and probably never will be. While having a large number of followers can be beneficial, it’s not the only measure of success on social media. Engagement rates, conversions, and brand reputation are also important metrics to consider.
- Social media is only for marketing:
While social media is an effective marketing tool, it can also be used for customer service, brand building, and community building. Around here, we see many customer service messages come through across all of our client accounts.
- Posting as much as possible is best:
Overall, consistency is key, but posting too frequently can actually be detrimental to your social media strategy. It’s important to find the right balance between consistent posting and overwhelming your audience with too much content. In addition, your content should be meaningful and not tossed out into the world randomly. This goes back to a good social strategy!
- Anyone can manage social media:
While anyone can create a social media account, managing it effectively requires a certain level of skill, expertise, and patience. Growth doesn’t happen overnight (not referring to follower growth – engagement growth, conversion growth, etc). Therefore, a good social media manager should have a deep understanding of social media platforms, trends, and best practices. Social platforms are also constantly changing and updating themselves, and your social media manager needs to be well tuned into these updates to stay relevant in this ever-evolving space.
If you are ready to get back to doing what you love (aka running your business), and turn your social over to a SMM, book a call with us. We’ve helped many businesses level-up their digital presence and can help you do the same!