If you have a domain through Google, here’s everything you need to know about the shift from Google domains to Squarespace.
In a surprising turn of events, Google has sold its Domains business to Squarespace for a hefty $180 million. This move signifies Google’s ongoing effort to cut costs and prioritize its focus on other future-facing elements. As a digital marketing agency that understands the significance of a strong online presence, Milk & Honey Digital believes it is crucial for businesses to carefully consider their website-building platforms. In this blog post, we emphasize the importance of staying away from Squarespace and instead advocate for WordPress as the preferred choice.
The appeal of Google Domains
Google Domains, introduced in 2014 and fully launched last year, offered a unique benefit of custom URL identifiers, providing over 300 domain endings to enhance businesses’ web presence. The integration of affordable domain hosting within Google’s vast suite of apps and tools made it an intriguing option for many. With over 10 million domains sold, Google Domains became a popular choice for those seeking a more tailored online identity.
The impact of the shift
While Squarespace will continue to support existing Google Domains URLs, the integration into their platform means these URLs may lose some of their value. The direct tie-in to Google’s sorting systems, which facilitated improved discoverability, will no longer be a part of the package. Additionally, the pricing structure of Squarespace may be higher than what users were accustomed to on Google Domains.
The case for WordPress
At Milk & Honey Digital, we firmly believe that WordPress is the superior website-building platform for businesses. WordPress offers a robust and flexible content management system (CMS) that empowers users to create and customize their websites according to their unique requirements. Here are a few reasons why we advocate for WordPress:
- Unmatched Flexibility: WordPress provides an extensive library of themes and plugins, allowing users to create highly customizable websites tailored to their brand identity and business goals. The flexibility and scalability of WordPress make it suitable for businesses of all sizes and industries.
- SEO-Friendly: WordPress is designed with search engine optimization (SEO) in mind, providing a strong foundation for businesses to improve their organic visibility. Its clean code structure, user-friendly URLs, and optimization plugins make it easier to rank higher in search engine results, driving more organic traffic.
- Vast Developer Community: WordPress boasts a massive and dedicated community of developers, designers, and enthusiasts who continuously contribute to its growth. This thriving ecosystem ensures that users have access to a wealth of resources, support forums, and regular updates, guaranteeing a stable and secure website-building experience.
- E-Commerce Capabilities: WordPress offers seamless integration with various e-commerce plugins, enabling businesses to set up online stores and sell products or services directly through their websites. With plugins like WooCommerce, businesses can leverage WordPress’s flexibility to create robust e-commerce solutions.
The ever-evolving digital landscape
As the digital landscape evolves and platforms change hands, it is vital for businesses to make informed decisions regarding their website-building platforms. While Google’s shift from Google Domains to Squarespace may present challenges, it also serves as an opportunity to explore alternative options. At Milk & Honey Digital, we firmly believe that WordPress provides the ideal solution for businesses seeking a powerful, customizable, and future-proof website. Embrace the flexibility and capabilities of WordPress to establish a strong online presence and achieve your digital marketing goals.
Are you ready to take control of your online presence and build a website that truly represents your business? Embrace the power and flexibility of WordPress, the preferred choice of Milk & Honey Digital. Contact us today to learn how our expert team can help you unlock the full potential of WordPress and create a website that stands out from the crowd. Don’t let platform changes hold you back – seize the opportunity to elevate your online presence with WordPress. Together, we’ll transform your digital marketing strategy and achieve your business goals. Get in touch with us and let’s start building your dream website!