Milk & Honey Digital

When to Use Stock Imagery on Your Website (and when not to!)

photo album, when to use stock imagery

We know just how important great visuals are for your website. They grab attention, tell your story, and make your site look fantastic. One big question we often get is whether to use stock imagery or go for custom photos. Let’s dive into when each option makes sense!

When to Use Stock Imagery

  1. Budget-Friendly: If you’re working with a tight budget, stock images are a lifesaver. Custom photos can get pricey, but stock images give you lots of choices without breaking the bank.
  2. Quick Turnaround: Need your website up fast? Stock images can speed things up. You don’t have to wait for a photographer; you can find the perfect images online in no time.
  3. Generic Needs: For things like background images or icons, stock photos work just fine. These visuals don’t need to be unique and can still make your website look great.
  4. Prototypes and Mockups: When you’re in the planning stages, stock images are perfect for creating prototypes. They help you visualize your site, and you can swap them out for custom photos later on.
  5. Variety and Diversity: Stock imagery offers a huge variety of visuals, which is awesome if you need to show different scenarios, places, or people. It’s a great way to add diversity to your site.

When Not to Use Stock Imagery

  1. Showcasing Your Brand: Your brand is unique, and custom photos can really highlight that. They capture your products, team, and vibe in a way that stock photos just can’t.
  2. Stand Out from Competitors: Stock images are used by lots of businesses, including your competitors. To make sure your site is unique and memorable, custom photos are the way to go.
  3. Creating a Connection: Real photos of your team and customers can create a strong emotional connection. They build trust and resonate more with your audience compared to generic stock photos.
  4. Specific Visuals: Sometimes, you need images that perfectly match your content. Stock photos might not always fit the bill, leading to a mismatch between your visuals and your message.
  5. SEO Benefits: Unique images can give your SEO a boost. Search engines love original content, and custom photos can help your site stand out in search results. Plus, they improve the user experience, which is always a win.

Deciding between stock and custom imagery depends on your needs, budget, and timeline. At Milk & Honey Digital, we think a mix of both can work wonders.

Use stock images when they make sense, and invest in custom photos to highlight what makes your brand special. With the right balance, your website will be visually stunning and truly represent your brand.

Looking for help with a web design or development project? Get in touch with us, we’d love to help! 

If you are here to find web design and development inspiration, check out our portfolio. We regularly update it with our latest projects! 

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